Analytics & TestingMarketing Content

Zêdetirî% 20 Klikên Malperê yên Me Ji Yek Taybetmendî Tê

We signed up for Hotjar and did some heatmap testing on our home page. It’s a fairly comprehensive home page with a lot of sections, elements, and information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking.

But they’re not finding it!

How do we know? Over 20% of all engagement on our home pages comes from our barê lêgerîn. And in reviewing the remainder of our page, visitors rarely scroll and interact further down our page. The exception is that many visitors do go to our footer.

Search Bar Clicks

We implemented Swiftype for our internal search service. It provides a robust autosuggest mechanism, great reporting, and we have a ton more features that we can implement on the site with it.

Xelasî

Regardless of how well your site is laid out, how your navigation is organized, visitors want control over their own experience and want a great internal search mechanism to find what I need. As we work with companies that publish on a regular basis, having a robust and intuitive search mechanism is a must. If you’re not using a

wekî karûbarek lêgerîn tool, be sure to implement internal search tracking in your analytics. Over time, you’ll also capture some fantastic information on topics that your visitors are seeking that you haven’t produced content for.

Douglas Karr

Douglas Karr CMO ya ye OpenINSIGHTS û damezrînerê ya Martech Zone. Douglas alîkariya bi dehan destpêkên serketî yên MarTech kir, di kirîn û veberhênanên Martech de zêdetirî 5 mîlyar dolar alîkarî kir, û di cîbicîkirin û otomatîkkirina stratejiyên firotanê û kirrûbirra xwe de alîkariya pargîdaniyan didomîne. Douglas veguherînek dîjîtal a navneteweyî û pispor û axaftvanek MarTech e. Douglas di heman demê de nivîskarek çapkirî ya rêberê Dummie û pirtûkek serokatiya karsaziyê ye.

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