Review Blog: Dave Woodson, antêwirmendê Medyaya Civakî

blogging guest

davewoodsonDave Woodson şêwirmend û teknolojîstên medyaya civakî ye ku bi hebûna xweya serhêl alîkariya karsaziyan dike. Dave nirxandinek mezin li ser kir pirtûka tevnvîsînê me nivîsî û danî ser Barnes û Noble. Wekî ku soz dabû, em pêdaçûnek li ser tevnvîsa wî dikin da ku hin bertekên avaker pêşkêşî wê bikin da ku wê xweş bikin! Li vir diçe:

  • Ew tavilê nayê zanîn ka çi ye armanca tevnvîsa we ji mêvanek nû re ye. Ez neçar bûm ku biçim About ku bi rastî ez ji tiştê ku we tevnvîsînê dikir hîs bikim. Ez tewsiye dikim ku rêzikek an notek li tenişta rastê binivîse ku armanca tevnvîsa we rave dike.
  • Ji ber ku hûn bi medyaya civakî û teknolojiyê re alîkariya karsaziyan dikin, ez pirrek pêşniyar dikim bang-to-action (CTA) li serê rastê li tenişta tenişta we li her rûpelê ku gel agahdar bike ku hûn ji bo kirê berdest in. Ew CTA divê kesek bişîne a rûpelê dakêşanê ku hem formek têkiliyê heye û hin agahdariyên din ên li ser xerîdar û karûbarên ku hûn pêşkêş dikin.
  • Sernavek û logoyek we ya mezin heye the logo bigirin û ji bo tevnvîsa xwe îkonek saz bikin. Li vir peyamek li ser e çawa meriv favikonek çêdike.
  • Ya te robots.txt pel di koka domainê we de ye û cîhê sitemap.xml lê hatî rêzkirî ye - ew ecêb e! Ez ê pelê sererast bikim û seyrûsefera li pelrêçek an pelê / wp- * nehêlim - ev ê motorên lêgerînê ji pelixandina pelrêçên rêveberiya we rawestîne.
  • Riya URL-ya we (permalink) ecêb e - wusa dixuye ku hejmarek posteyê li hundur heye. Ez nafikirim ku ew we diêşîne, lê ew hinekî xerîb e. Ji ber ku hûn di tu encamên lêgerînê de pilebilind nabin (ez bikar tînim Semrush ji bo rastkirinê), ez dikarim wiya derxînim, ew hinekî spammy dixuye. Hûn dikarin qaîdeyên htaccess bikar bînin ku permalinkê biguherînin. Ya bijare min e /% paşnav% /. Avahiya URL-yê wekî berê bandorê nade, lê kî dizane kengê vedigere!
  • Damezrandina tevnvîsa we bi heybet e - dîtina her tiştî pir zelal û hêsan e. Ez li seranserê jor barê xweya Apture-yê dixwazim, ew bi rastî tevliheviya zêde ya rûpelê qut dike.
  • Xwezî mezin hebûya photo ya we di serî de. Pêdivî ye ku mirov zanibe kî Dave ye - û wêneyek mezin dê pêwendiya kesane peyda bike ku dê baweriyê ava bike û we ji hêla kesên ku li ser tevnvîsa we ve têne nas kirin ve bide nas kirin. Wêneyê min li her deverê heye, tewra li ser ya xwe jî kartên karsaziyê. Gava ku çend heftan kes karta min hilde, ew ê bibîr bîne ku ez kî bûm. Ez wiya nakim tenê ji ber ku ez difikirim ku ez xweşik im;).
  • Mesajên we bi xweş hatine nivîsandin navbera mezin di navbera paragrafan de û karanîna bi bandor a navnîşan. Ji ber ku mirov dikare wan bi hêsanî şan bike, dema nivîsandinê navnîş pir bi bandor in. Ez ji we re teşwîq dikim ku hûn mezinahiya tîpa xwe hinekî zêde bikin û li ser bêjeyên sereke yên ku hûn dixwazin bi naveroka xwe biçin malê peyvên qelew û qurf bikar bînin.
  • "Social Media & Tech" li ser sernavê tevnvîsa we hevokek pir, pir fireh û pêşbazker e. Ma cihek heye ku hûn karibin bikin hedef ku teng e û piçek dirêj-dûviktir e? Bi armanckirina peyvên sereke yên dirêj-dûvik, hûn dikarin ji lêgerînan zûtir trafîka têkildar bi dest xwe bixin. Termek wusa yek e ji bo karsaziyê medyaya civakî bikar tîne. Ew her mehê tenê nêzîkî 30 lêgerîn peyda dike, lê ew her meh 30 mêvanên nû yên malpera we ne.
  • Hûn li ser parvekirina lînkan hinekî zêde diçin. Bi dilsozî min ji xeynî bişkoja retweet a Twitter-ê (ku we berê jî heye) û Bişkoja mîna Facebook-ê ye.
  • Zencîreya we rûpel contact di menuya navîgasyona we de tê veşartin. Agahdariya pêwendiyê wekî nimreya têlefonê, navnîşan, an rûpela têkiliya têkildar a bi formek divê li her blogê hêsan were dîtin. Mirov wext nadin ku li dora malperê rûdinin… heke ew nekarin we bibînin, ew diçin. Ez hin karsaziyan teşwîq dikim ku wê agahdariyê li her serî û binê yekê bikin.

Derfeta herî mezin ku ez ji we re dibînim ev e ku hûn bloga xwe bi rengek topyekûn û erdnîgarî bikar bînin da ku karsaziyên nû bikişînin. Hûn li ser herêma xwe bisekinin û wekî şêwirmendê medyaya civakî li wir bisekinin, hûn dikarin ji lêgerînên li herêmê ji karsaziyên li alîkariya we digerin sûd werbigirin. Lêbelê, divê hûn pê ewle bine ku rûpelên banga-çalakiyê û daxistinê yên bandor li we hene da ku ew bi hêsanî bi we re têkilî daynin!

Spas ji bo derfeta ku hûn malpera xwe binirxînin! Thanks ji bo pêdaçûna pirtûka me gelek spas!

10 Comments

  1. 1
  2. 2

    Thanks Doug, you have given me a good laundry list to work on. This is my first blog that I’ve ever done and that is not at excuse, but it is my testing ground.

    thank you for your honest opinion

  3. 3

    Awesome to get such functional advice. Way to put yourself out there to ultimately grow better. I sure hope I can grow up to be hip and cool some day.

  4. 4

    That’s awesome of you to do this for him Doug as I know he appreciates it greatly. I agree whole heartedly with a lot of what you say and only have a couple little “nitpicks” myself.

    Now this really doesn’t apply to Dave’s site as his images are usually not his but for some they are. For those that are you don’t want to tell the search engines to completely ignore your wp-contents folder as by default image uploads go into /wp-content/uploads/ and for sites like my wife’s (she’s an artist, and hasn’t been keeping it up so I won’t share cause she hates when I do) get a lot of traffic from image search. On side note, not sure if this changed in all of WP3 or just with multisite enabled but it doesn’t seem to use wp-content anymore (my only WP3 setup is a multi so not 100%, though if upgrade would be diff also then if they made different default in new one, so would need to verify for ones self) but if changed then can have it ignore all wp-

    Next, um, have you seen Dave? Seriously, you want his photo in the header? And you think it’s possible to take a good one? Dave? Hehe, I kid the Daver. 😉

    I personally hate the bars that keep popping up on websites, but from what I get I’m in the minority. The one thing though is I much prefer the bar on this blog over the one on Dave’s. At the bottom it’s out of the way and it’s always showing. Anytime I have something pop up from the top that covers content I feel it’s really doing something wrong. Maybe if the bar was always there would be better because you would naturally adjust your scroll to it, but at the bottom of the page it has the least chance of getting in the way. If I scroll down to read an article I don’t want you to pop up a bar that blocks the fist line of the article from me, or worse something that covers the whole content. Though atleast he doesn’t have the cover everything and beg me to sign up for his mailing list box, those are the worst. 🙂

  5. 5

    Your 3000 limit is killing me 😉

    Okay 2 other points that I discussed with Dave over IM but figured I would share on here.

    First is one I know people go both ways on. I prefer not having the full article on the front page. First you get the extra Page View if that matters to you, but it also lets you know what someone found catchy enough to commit more with a click. If whole article there they could read 1 and 4 of 5 without you knowing it. As well makes it easier for someone to find an article that interests them without having to scroll pages to get to the next article (Dave’s posts aren’t that long but if are can cause annoyance and people not getting to the article they would like.) But I know others feel the opposite on this and it’s really a 50/50 personal pref kind of thing.

    Second is having some sort of text to go with what is said in the video. Until Google is reading audio out of videos (and liek you should trust that, wow my Google voice translations are HORRIBLE) and putting into search results you really need to have the points of the vid really spelled out in the text. While full transcripts would be nice I know they are a pain but just getting a bullet point list of the major points might help. The text that is there helps but I think more of what’s actually in the vid can help as well.

    Sorry for adding a long ramble on 🙂 and again big ups to you for doing this for him.

  6. 6

    The only one I’d push back on is making people click through for the article, Richard. This method is really for CPM (cost per thousand) sites where advertisers wind up paying for pageviews. It’s an artificial means of increasing their pageviews so they make more money… at the expense of the reader.

    I’ve not seen any evidence to date that partial posts drives more traffic to a site or drives conversions. Until I do, I’m not going to do it. 😎

  7. 7

    It’s a great blog, Dave! Don’t look at this list as critical, it wasn’t meant that way. It’s all constructive feedback that should help your blog grow and get you some business!

  8. 8

    I would have to agree with you on not having full post view on the main page. My thoughts are:

    1.) You should have your most popular post on your front page in a feature section. These are your money posts that have generated most revenue or conversation. There is a reason why it is your most popular, probably because its well written and relates well to most users. So why not entice them on your front page even though they could be a month or two old. You dont want them buried in your feed if they give you the best return.

    2.) The rest should be snippets of your newest from the feed. People, IMO go to the front page for a general idea of the site. You have 30 seconds or probably less to keep their attention. So having thumbs and snippets of your feed will hopefully catch the readers attention on something. If you have full posts, me personally if i dont like your first full post topic then i might not carry on through the site. But if i can peruse the recent topics and posts in snippets i can see more about the site and more likely to get deeper.

    It is one of those great debate type topics. I find that most of the people that call themselves “experts” or “pro” bloggers prefer full post view on the front page.

    But in reply to doug: I’ve not seen any evidence to date that full posts drives more traffic to a site or drives conversions. Until I do, Im not going to do it. 😎

  9. 9

    I agree that for some it’s a CPM type of issue. For me though I think it helps to determine what stories the visitor actually read compared to not knowing if they cared enough to read on or not. I’ve got nothing to convert personally and more just want to know if the person was actually caring enough about it to go forward or really if they didn’t care to get more.

    Actually should just make it a JS “expand” type setup so they get on that page, see only little bit to decide if want more, but then still get full article there and I get data I want. That might be easiest/best combo for what I want.

  10. 10

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