Destûra Firotanê

We dizanibû ku "Kirrûbirra Li Derve" Heye?

I’ll be honest. When Steve Hashman, Director, Marketing & Products at Exponential Solutions at The CUBE, wrote me with an infographic pitch about Li ser Kirrûbirra Hold, I think I chuckled out loud and mumbled to myself, Heneka dikin?.

But, like any good marketer, Steve did his homework and put together an infographic that makes the opportunity very, very clear.

  • 70% of business phone callers are girtin.
  • 60% of those will hang up when there’s no message or music on hold.
  • 30% of those callers never call back!
  • With music and messages on hold, those folks will spend 3 minutes longer waiting for someone to answer!

Sometimes marketers spend so much time on acquisition, they neglect the activity that happens after a prospect connects! In fact, companies spend 94% of their marketing budgets to induce the customer to call… but only 6% is spent on when the call is received.

What do your customers hear when they’re on hold? This infographic doesn’t just provide the stats, it also provides the solution to implement an effective On-Hold Marketing stratejîk:

On-hold Marketing

Douglas Karr

Douglas Karr CMO ya ye OpenINSIGHTS û damezrînerê ya Martech Zone. Douglas alîkariya bi dehan destpêkên serketî yên MarTech kir, di kirîn û veberhênanên Martech de zêdetirî 5 mîlyar dolar alîkarî kir, û di cîbicîkirin û otomatîkkirina stratejiyên firotanê û kirrûbirra xwe de alîkariya pargîdaniyan didomîne. Douglas veguherînek dîjîtal a navneteweyî û pispor û axaftvanek MarTech e. Douglas di heman demê de nivîskarek çapkirî ya rêberê Dummie û pirtûkek serokatiya karsaziyê ye.
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