Vîdyoyên Kirrûbirr & FirotanêDestûra Firotanê

Vîdyo> = Wêne + Çîrok

People don’t read. Isn’t that a terrible thing to say? As a blogger, it’s especially disturbing but I have to admit that people simply don’t read. Emails, websites, blogs, whitepapers, press releases, functional requirements, acceptance agreements, terms of service, creative commons…. no one reads them.

We’re busy – we just want to get to the answer and don’t want to waste time. We honestly don’t have time.

This week was a marathon week for me in writing some marketing material, answering emails, writing requirement documents for developers, and setting expectations with prospects on what we can deliver… but most of it has not been accurately consumed. I’m beginning to recognize how much more impactful images and stories are to the sales cycle, the development cycle and the implementation cycle.

It’s become evident that diagrams are necessary to create a physical imprint in peoples’ memory. Perhaps it’s one of the reasons why Pîşeya Hevpar is so successful with their videos.

This last month, we’ve spent day and night on a RFP where we answered dozens of questions about our product and its capabilities. We poured over the wording, built great diagrams and had several meetings with the company, both in person and via phone. We even distributed an interactive CD that was an overview of our business and services.

At the end of the process, we’re finding ourselves #2 in the running.

Çima?

In all honesty, all of the voice conversations, marketing material and documentation we spent hours on still didn’t clarify a concise image to the client that

we had the key feature that they required. We did… but in all the piles of documentation, meetings, messaging, etc., that message was lost.

It’s no irony that the company in the #1 position has had the opportunity to fully demonstrate (in an in-house lab) with the client on the deliverable. We were introduced into the process at a much later date and didn’t push for an in-house demonstration. We were confident that we had fully communicated the solutions they required.

Em xelet bûn.

Feedback from the client was that our demonstration was too technical and lacked the goşt of what the client required. I don’t disagree – we definitely targeted our entire presentation on the technical aspects of our system given that the company had a miserable failure with their previous vendor. We knew our application stood on its own, so we wanted to hit home on how our technology was the differentiation that they needed.

They didn’t know that.

Looking back on it, I think we probably could have dropped a ton of the calls, documentation and even the diagrams and simply put together a video of how the application worked and exceeded their expectations. I know I’m writing a lot about video lately on my blog – but I’m really becoming a believer on the medium.

Douglas Karr

Douglas Karr CMO ya ye OpenINSIGHTS û damezrînerê ya Martech Zone. Douglas alîkariya bi dehan destpêkên serketî yên MarTech kir, di kirîn û veberhênanên Martech de zêdetirî 5 mîlyar dolar alîkarî kir, û di cîbicîkirin û otomatîkkirina stratejiyên firotanê û kirrûbirra xwe de alîkariya pargîdaniyan didomîne. Douglas veguherînek dîjîtal a navneteweyî û pispor û axaftvanek MarTech e. Douglas di heman demê de nivîskarek çapkirî ya rêberê Dummie û pirtûkek serokatiya karsaziyê ye.

Zimanî babet Related

Vegere ser topê
Nêzîkî

Adblock Hat Tesbîtkirin

Martech Zone dikare vê naverokê bê mesref ji we re peyda bike ji ber ku em malpera xwe bi dahata reklamê, girêdanên pêwendiyê, û sponsorgeriyê drav dikin. Dema ku hûn malpera me temaşe dikin, em ê spas bikin ger hûn bloka reklama xwe rakin.